Gail Davis & Associates, Inc.   FIND A SPEAKER
HOME
SPEAKERS
ABOUT US
CONTACT US
MY GDA
bCAREERS
bGAIL'S BLOG
bNEWSLETTERS
GDA PRESS

Event Wisdom: Simple things that make a difference
By Gail Davis | Friday, November 06, 2009

I love going to events. It reminds me of when I used to manage a large corporate events department. I learned so much doing large scale events in the Fortune 100 environment. Some of the tricks are so simple, inexpensive and easy, yet they make a real impact.

Podium signage- Always create a foam board sign with your company, association or organization logo. These cost around $50 and will become part of your “tool box” for doing events. Use double stick tape to place it over the hotel’s logo on the podium. When the audience is looking at the podium or the image on the IMAG screen they will see your logo not the hotel logo – why should they get a free branding opportunity at your event! Simple yet effective.

Pipe and drape- Don’t automatically go with black. Think about it. If you have a large venue and you will be using IMAG screens (Image Magnification where you see the speaker on big screens), what is going to look the best? I don’t think black is always the answer.

I remember one event with a female presenter. Someone you all know. She had very dark hair and was wearing black suit. Her image was projected on the IMAG screen. She was against black pipe and drape. She looked like a floating head.

This past week, I was at an event where 90 % of the presenters were African American and they were projected on the IMAG screen against black pipe and drape. Most men wear dark suits when they present. So consider grey pipe and drape. It is a clean look.

I know you need to consider many elements in making this decision but don’t forget the speakers. Make it routine to share the color of the pipe and drape with them – whether they are internal or external.

I remember years ago working on an event with Elizabeth Dole. Her office called and, as a part of the pre-event check list, they asked the color of the pipe and drape. She showed up in the perfect suit.

Step for vertically challenged speakers- Nothing is worse than a speaker getting behind the podium, pulling the microphone down … and then you can’t see them. Almost every A/V department has a step that can be placed inside the bottom part of the podium. If you have a speaker that is less than 5’ 5, just coach them to use the step. Then they won’t be playing around with the microphone and you will get a much better image from the audience both when looking at the speaker direct or on an IMAG projection.

Sight lines- When you are doing site inspections be wary of rooms with posts or columns. No one wants to listen to a speaker while peering around a post trying to get a view. Same is true for large floral. They can make a room look dynamic, but often block the view of the speaker.

Table stanchions- These are the silver holders for table numbers. There is no need for them once everyone has found their table. Make it a request in your BEO (Banquet Event Order) that the wait staff removes them once they begin serving the first course.

Book signings- Attendees LOVE to have their books signed by an author. And a few simple steps make it smoother for everyone.

Have several black fine-tip Sharpies for the author- Have lots of yellow Post-it notes. Ask the author where they like to sign the book. Then enlist the help of a few staff members to work the line. Their job is to pass out yellow Post-it notes to everyone. Ask them to print in legible letters the name (with correct spelling!) they want the speaker to use when personalizing the book. There are so many ways to spell various names that this is a huge time saver and prevents a disappointing mistake. After the name is written clearly on the Post-it note, they should place it on the page that will be signed. Viola. Now you will have a smooth book signing.

You also need to ask the speaker if they will allow photos- Establish the photos policy on the front and be consistent. Also it is important to know if the speaker is only staying for an allotted time or will they stay until the end. The staff helping you work the line needs to know. If the speaker is only staying for an allotted time, do not allow photos and explain why the process is important – i.e. you want everyone to get their books signed before the speaker leaves at [time].

Speaker arrival- Speakers travel all the time and try to avoid being away from home longer than necessary. If it is important to you that a speaker arrives the night before, you need to address it in the contract. If your speaker is coming for the day only, you need a green room (speaker ready room) or a hotel room for the speaker to freshen up. Most hotels will work with you on a special rate if the speaker uses it only for freshening up.

Quality A/V support- Don’t skimp on A/V cost. If you hire a speaker, you want your audience to hear what they have to say. Always allow time for sound checks and make sure everyone is on the same page so you have a flawless event.

Click here to sign up for Blog Alerts

Comments (1)

1.Janesa Says:
Saturday, November 26, 2011 at 1:03:00 AM

What lbiretiang knowledge. Give me liberty or give me death.
 
Pipe & Drape

Click here to sign up for Blog Alerts

 Blog Archive:


Do You Take the Stairs?
Saturday, March 03, 2012

Dr. Gary Chapman Brings the Love to Our Office
Thursday, February 16, 2012

DON'T HIRE MOVERS!
Tuesday, January 03, 2012

Designing Women
Monday, December 19, 2011

TEDxSMU - What a day!
Monday, December 05, 2011

The End of the Up Experience Didn’t Leave Me Down
Thursday, November 10, 2011

Up, Up, Up. The Up Experience Part 3
Tuesday, November 08, 2011

Round 2 of the Up Experience
Friday, November 04, 2011

The Up Experience, Truly Uplifting
Wednesday, November 02, 2011

A First Class Event
Friday, October 21, 2011

An Audience with the Dalai Lama
Tuesday, May 10, 2011

The Best Email Tip I've Ever Heard
Thursday, May 05, 2011

Aristotle and Ideas at the IASB Conference
Sunday, May 01, 2011

On the Road Again
Thursday, April 28, 2011

Don't Just Book a Speaker, Create a Revolution
Wednesday, March 09, 2011

Kids of the Suburbs Take Note
Monday, March 07, 2011

Visiting Their Cells … Emotional. Energy.
Saturday, March 05, 2011

Sex, Mentors and Thank You ... An unexpected sort of day.
Thursday, March 03, 2011

Powerful. The only word for today.
Wednesday, March 02, 2011

The Give Back Tour Begins
Tuesday, March 01, 2011

Andre Norman … and Giving Back
Tuesday, February 01, 2011

Energy and Synergy with Ankit Fadia
Monday, November 15, 2010

Momentum, Passion and Transformation
Monday, October 11, 2010

Partnerships
Monday, August 09, 2010

An Epic Trip
Thursday, July 08, 2010

Tom Martinez- A Story of Hate, A Message of Hope
Tuesday, July 06, 2010

Kids and Speakers
Tuesday, May 25, 2010

Ethics
Tuesday, May 11, 2010

Live From New York
Wednesday, April 28, 2010

Growth
Friday, March 12, 2010

Customer Service: Going Above and Beyond
Monday, January 25, 2010

In Remembrance of Randy Snow
Monday, December 07, 2009

A Sense of Connection
Tuesday, November 24, 2009

International Events
Wednesday, October 21, 2009

A CEO Who Gets it!!!
Wednesday, August 19, 2009

Celebrating 10 Years of Inspiration
Monday, April 20, 2009

Domestic Violence
Monday, April 06, 2009

Milestones and Celebrations
Wednesday, March 25, 2009

Meeting...No meeting? Speaker...No speaker? What's a planner to do?
Tuesday, March 10, 2009

It Was No Coincidence
Monday, January 19, 2009

Let's Get Healthy with Todd Whitthorne and Gail's Tips for Healthy Meetings
Saturday, January 10, 2009

Nando, Sonia, Tim and 2008
Tuesday, December 16, 2008

Timing is Everything ... and Steve Forbes, too.
Friday, December 05, 2008

Rex Lewis-Clack and Cathleen Lewis
Wednesday, October 29, 2008