Cheryl Cran
	LEAD TO ATTRACT, LEAD SO THEY’LL STAY

Cheryl “Gen X / Zoomer cusper” Cheryl Cran is a sought after consultant on trends in the workplace. Her firm, Synthesis at Work, is a generational leadership consulting and training company with high-profile clients across the nation. Her research on generational leadership led her to write the popular business book The Control Freak Revolution – Make Your Most Maddening Behaviors Work for Your Company and to Your Advantage.

Cheryl worked her way through the ranks of leadership during two recession-like environments. While in banking she watched people lose their homes to 22% interest rates; moving to insurance the company was downsized – she was asked to stay and manage additional layoffs. From there she headed up a mortgage program for a major credit union and oversold the mortgage portfolio in ten months. She then started her first business in another economic downturn. Cheryl knows how to thrive during tough times.

As a consultant, Cheryl researches workplace trends and advises her clients on attracting and retaining the best of the generations while showing positive controlled leadership skills. As a speaker she brings energy, thought provoking ideas and a passion for creating a workplace of choice. Cheryl has informed audiences for 3M, AstraZeneca, Chevron, Johnson & Johnson, Manulife and MedImmune. She has worked with a broad range of industries including financial services, homebuilders, manufacturing and healthcare.

A sought after expert on workplace trends Cheryl has been a guest commentator on Fox’s The Mike and Juliet Show and The Fanny Kiefer Show. She has been interviewed and written articles for a wide range of publications including Profit Magazine, Reader’s Digest, Metro New York, The Globe and Mail, Selling Power Magazine, Small Business, and Builder Woman Magazine. Watch for her next book, Who Is Really in Control? 101 Ways to Make Gen X, Y and Z Happy at Work.